Be+Well New York

The premier trade gathering for licensed beauty and spa professionals takes over the Javits Convention Center for three days of hands-on product demos, hundreds of expert-led classes, and genuine industry connection. Estheticians, cosmetologists, massage therapists, and spa owners will want to clear their calendars for March 7 through 9, 2027, though valid professional credentials are required for entry.

Be+Well New York is the premier trade event exclusively for licensed beauty and spa professionals. Discover the latest products and tools, get hands-on with live demonstrations, choose from hundreds of classes taught by industry leaders, and stock up on your favorite brands, all in one place. Whether you're an esthetician, cosmetologist, massage therapist, or spa owner, Be+Well New York is the ultimate destination for inspiration, connection, and professional growth.

*Attendance is open to licensed beauty and spa professionals only. Valid professional credentials required for entry.