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Isshiki x GU Fall/Winter 26 Collection Launch
Pop-ups & Markets

Isshiki x GU Fall/Winter 26 Collection Launch

GU SoHo
578 Broadway, New York, NY 10012
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JUL 24 – JUL 26
Daily 11am–8pm
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The Edit

Free matcha alert: the first 150 customers get a complimentary Isshiki Matcha drink while you check out GU's first Risso-designed Fall/Winter drop.

GU celebrates its Fall/Winter 26 collection — the first under new Creative Director Francesco Risso — with an in-store promotion at its SoHo flagship in partnership with Isshiki Matcha.

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